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If you already understand the importance of the natural world to human health, prosperity and wellbeing and acknowledge the fact that we are in the midst of an ecological crisis, then please scroll down to the call to action below and join us on Twitter from 7pm this Sunday, 2^nd July 2023.

If you have heard bits and pieces about the UK being one of the most nature-depleted countries on earth, but are not too sure what all the fuss is about then, please, don’t feel daft; because most of the mainstream media haven’t done a very good job of informing you. Here is a very brief summary of the situation:

• Firstly, think of all the wonderful wildlife that David Attenborough, Chris Packham and others have been showcasing for decades on your screens. The cover to Mark Avery's latest book; "Reflections", shown here, might serve as a colourful reminder.
• Together, all this wildlife, from tiny microbes to apex predators, creates the stable life systems that have allowed us humans to flourish. Where would we be without clean air, healthy food and fresh water as well as the healing powers that we feel when we get out into the great outdoors to escape the rat-race, wash away our anxieties and heal the mind?
• Somehow, as a society, we have failed to appreciate the importance of the life around us and have therefore failed to protect it.
• As a consequence of these failures the world has lost almost 70% of its wildlife populations over the last 50 years. It’s hard to comprehend such losses, so this is where birds are useful since they can indicate the general state of earth’s life systems. It has recently been found that Europe has lost 550 million birds over the last 40 years or so. In the UK, which ranks as one of the most nature-depleted countries on earth, losses are such that there are now only two or three breeding birds out there for every one of us. This is, perhaps, a fact that we can all reflect on each time we look out of the window.
• To turn this critical situation around, we need as many people as possible to be aware of the losses and a powerful way to do this is for each of us to reflect on what we have witnessed in our own lives and then start a conversation with family, friends and colleagues at work. Only a grass-roots movement will restore our wildlife for the good of all. Mark Avery’s latest book provides the tools that we can all use to effectively do our bit for the wildlife restoration movement. It provides reflections, but also hope and is written in an engaging and entertaining style. We at Team4Nature have decided that it should become the “bible” for mobilisation and bringing back our wildlife. Mark’s book will be published on 4^th July 2023.

Call to Action

Together we can start a massive conversation on Twitter as we all reflect and share our memories of wildlife in abundance and encounters that are so much harder to experience today.

Simply join us on Twitter from 7pm this Sunday, 2^nd July 2023 and tweet your memories using the hashtag #ReflectionsOnWildlife.

This is also an opportunity to get the message out about how important wildlife is to our own health, wellbeing and future by using the same hashtag.

The aim is to get the hashtag trending so that more people join the conversation and reflect on their own experiences of wildlife in their lifetime.

Awareness is key to creating social change, but this event will serve another useful purpose too. We will create a list showing your #ReflectionsOnWildlife, in order of popularity, and aim to include everyone’s contributions. This grass-roots event will therefore provide some social science by revealing the reflections on wildlife that most people can relate to serving as a mobilisation tool, alongside Mark Avery’s book, in our future work and projects.

We look forward to seeing you out in Twitter World on Sunday and have provided the following poster which you can use to tell your family, friends and followers about the event.

Together, we can create a better world!